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Performance Marketing / Meta Ads
Meta Ads

Reach the buyers who don’t know they want you yet, on Facebook, Instagram, and Reels.

Facebook, Instagram, Reels, Stories, and click-to-WhatsApp campaigns. Audience-based targeting with proper creative testing, server-side conversion tracking, and the discipline to scale only what proves itself.

Book a discovery call → See the process
Selected accounts each month · CAPI & AEM ready · Senior attention
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Targeting
Delhi NCR + Mumbai
28-50, homeowners
Lookalike: top 1% buyers
This week
3.8×
ROAS
$1.50
CPL
Where we run Meta Ads
Facebook Feed
Instagram Feed
Reels Ads
Stories Ads
Click-to-WhatsApp
Messenger Ads
Threads Ads
Audience Network
Facebook Feed
Instagram Feed
Reels Ads
Stories Ads
Click-to-WhatsApp
Why Meta still works in 2026

Mobile privacy changes (Apple’s ATT, Android’s Privacy Sandbox, browser cookie restrictions) broke Meta Ads tracking for a year, and a lot of agencies are still running on assumptions from before that break. The truth in 2026: Meta still works, but only with proper conversion-API setup, server-side tracking, and an honest understanding of what attribution can and can’t tell you anymore. The agencies still showing 8× ROAS on Meta dashboards are reading numbers that the platform itself doesn’t fully trust.

What works now is creative volume, audience-based scale, click-to-WhatsApp campaigns for high-intent traffic (especially in India), and looking at blended ROAS in your own analytics, not Meta’s self-reported numbers. We set Meta up to do what it does best: reach the buyers who didn’t know they wanted you yet, with creative that makes them stop scrolling.

The Process

How we run Meta Ads in the post-privacy-update era.

Five phases. Engineered for what Meta has become, not what it used to be.

01

Conversion API & Pixel Setup

Browser-side Pixel alone is no longer enough. We set up Meta’s Conversions API (CAPI) with server-side events, deduplicated against Pixel, mapping every key conversion event with proper event match quality. Domain verification, Aggregated Event Measurement priority ordering, and event source quality monitoring. Without this, your campaigns are flying blind.

Conversions API Server-side events Domain verification AEM priority
Output
Bulletproof conversion layer
Event match quality above 7/10, full visibility across Android and iOS users, clean signal for the algorithm.
02

Audience Strategy

Three tiers of audience built and ready: cold (interest-based and lookalikes), warm (engagers, video viewers, page visitors), hot (cart abandoners, time-on-site, email subscribers). Cold for prospecting, warm for nurture, hot for retargeting. Each tier gets its own campaign objective, budget, and creative tone.

Cold prospecting Warm nurture Hot retargeting Lookalike modelling
Output
Three-tier audience map
Every audience saved, segmented, and tied to its campaign role.
03

Creative Production

This is where Meta Ads are won. We produce a creative library every month: static designs, animated motion, UGC-style video, founder-led talking heads, customer-testimonial edits. Each piece tested in 9:16 (Reels, Stories), 4:5 (Feed), and 1:1 (Square). At least 5 creative variants per audience per month, more during scaling phases.

UGC video Motion graphics All aspect ratios 5+ variants per audience
Output
Monthly creative library
A library of tested creatives plus a winners archive that we re-use and remix.
04

Campaign Build & Testing

Advantage+ shopping for ecommerce. ABO testing for new creative against control. CBO for scaling winners. Click-to-WhatsApp campaigns where conversation beats form-fill. Lead Ads where landing pages would slow things down. Engagement campaigns when we’re building audiences to retarget later. Every campaign has a defined job, not a kitchen-sink mix.

Advantage+ shopping ABO + CBO mix CTWA campaigns Lead Ads
Output
Live campaign architecture
Every campaign with a clear role, target audience, and success criteria.
05

Optimisation & Scaling

Daily monitoring for delivery and budget pacing. Weekly creative refreshes (Meta’s algorithm rewards new content). Bi-weekly audience expansion and lookalike refreshes. Monthly review of blended ROAS in your analytics, not just Meta’s self-reported numbers. Scaling done in 20% increments so the algorithm has time to re-stabilise. Winners get duplicated into new variations; losers get killed.

Weekly refreshes Blended ROAS check 20% scale increments Winner duplication
Output
Compounding programme
A library of winning creatives, scaling audiences, and a CAC that holds steady or shrinks each month.
Campaign types

Four Meta campaign types, four buyer states.

The right campaign for the right stage of the buyer’s journey, built around what Meta actually does well.

01

Conversion Campaigns

The workhorse. Optimised for purchases (ecommerce), lead-form submissions (services), or custom events (signups, calls, downloads). Built with proper conversion tracking, deduplicated CAPI events, and value-based bidding so the algorithm optimises for revenue, not just any conversion.

Purchase optimisation Lead forms Value-based bidding CAPI deduped
02

Click-to-WhatsApp Ads

The single fastest-converting paid channel in India in 2026. Ad opens directly in WhatsApp with a pre-written message. Lead arrives with conversation history attached. Pairs perfectly with WhatsApp Business API automation on your end. Best for high-consideration services where buyers want to talk before they buy.

CTWA campaigns Welcome message CRM sync India wedge
03

Retargeting & Catalog

Hitting warm audiences with the right message at the right moment. Dynamic Product Ads for ecommerce (the abandoned-cart workhorse), engagement-based retargeting for services, video-viewer retargeting for awareness-driven funnels. Always running, always closing the gaps that prospecting opens.

DPA / catalog Engagement retargeting Video-viewer retargeting Abandoned cart
04

Awareness & Reach

For brand building and audience seeding. Video views for cheap impressions you can retarget later. Reach campaigns for hyper-local awareness. Engagement campaigns to grow follower bases that compound over time. Smaller budgets but real long-term value when paired with the conversion campaigns above.

Video views Reach campaigns Audience seeding Page growth
7+
Event match quality
target on Meta’s 10-point CAPI signal scale, where most accounts hover at 4 to 5
5+
Creative variants/audience
tested per month so creative fatigue never tanks an entire campaign
20%
Scaling increment
maximum budget bump per week, to let Meta’s algorithm re-stabilise without resetting learning
3×
CTWA conversion lift
typical jump in lead-to-customer rate when click-to-WhatsApp replaces traditional landing pages
Common questions

What clients actually ask.

Yes, with caveats. The platform now requires Conversion API setup to give the algorithm enough signal to optimise. Without CAPI, you’re running on ~50% of the data Meta needs. With proper CAPI plus first-party data plus value-based bidding, Meta still scales to profitable ROAS for ecommerce and service businesses. The bar for "doing it right" is just higher than it was before 2021.
Because Meta self-reports conversions it claims credit for, including view-through conversions (someone saw your ad, didn’t click, but bought later). Google Analytics gives last-click credit only. Both are partial truths. The right metric is blended ROAS calculated from your own backend or CRM: total revenue from ads divided by total ad spend, regardless of which platform claims credit. That’s what we report on.
In 2026, creative is roughly 80% of the outcome. Meta’s algorithm has gotten so good at finding the right audience that targeting has become commoditised. Creative is now the lever you actually pull. We treat creative as the primary work: weekly refreshes, tested variants, founder-led video where possible, UGC-style edits when not, and a constant flow of new content into the account.
No. If you don’t have one, we set it up properly: business verification, domain verification, Pixel installation, CAPI configuration, AEM priority ordering, ad account creation. If you do have one but it’s messy, we audit and clean it up. Either way, you keep ownership; we get business-level access, not ownership transfer.
In India, yes, for almost any service business. The conversion path is shorter (no landing page), the lead arrives pre-warmed (they chose to chat), and the follow-up happens on the channel buyers actually check (98% open rate vs ~20% for email). Pairs especially well with WhatsApp Business API automation on the back end. See our WhatsApp Business API service for the automation side.
For ecommerce with proper tracking, 3 to 4 weeks gives a reliable directional read. For services with longer sales cycles, 6 to 8 weeks. If after 8 weeks the blended ROAS isn’t at or above our target despite tracking being clean, the problem is usually one of three things: weak offer, wrong audience, or a creative library that’s too thin. We tell you which one before we ask you to spend more.
Start a project

Run Meta Ads like 2026 demands, not like 2019 allowed.

A 30-minute discovery call. We’ll audit your existing Meta account if you have one, check whether CAPI is set up properly (it almost never is), and tell you honestly whether Meta is the right next channel or whether Google Search should come first.

Book the call →

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connect@brandink.media

Phone:

+91 9818601318

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