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CRM & Sales Systems / Custom CRM Development
Custom CRM Development

A CRM built around your businessnot the other way around.

When HubSpot doesn’t fit, when per-user licensing becomes punitive, when your workflow is too unique for off-the-shelf, we build CRM, ERP, and operations software from scratch on Laravel. Yours. Owned. Built to your shape.

Start a build → See the process
Selected projects each month · Easy backend, full code ownership · In-house team
Lead.php PHP
1namespace App\Models\CRM;
2 
3// Built for Mehra Loans pipeline
4class Lead extends Model {
5  protected $casts = [
6    'loan_amount' => 'decimal:2'
7    'whatsapp_consent' => 'boolean'
8    'qualified_at' => 'datetime'
9  ];
10 
11  public function route(): ?User {
12    return $this->isHot()
13      ? User::topCloser()
14      : User::nurtureQueue();
15  }
16}
✓ Tests passing · 240 / 240 • Deployed
Auto-route: hot leads → top closer in 60s
Custom logic. Not a HubSpot template.
Live
Stacks we build on
Laravel
Vue.js
Next.js
Node.js
Tailwind CSS
MySQL / PostgreSQL
Redis
AWS
Laravel
Vue.js
Next.js
Node.js
Tailwind CSS
MySQL / PostgreSQL
Why custom over off-the-shelf

HubSpot is excellent, for businesses whose workflows fit HubSpot’s assumptions. The problem starts when they don’t. You end up with workarounds, custom fields stacked on custom fields, integrations held together with Zapier and prayer, and a system that fights you every day. By year three, you’re paying significant monthly licensing to run a CRM that still doesn’t do what you actually need.

A custom CRM is the right call when your business has logic that off-the-shelf tools can’t bend to, unique pipelines, multi-role permissions, complex pricing, regulatory needs, or deep integration with legacy systems. We build on Laravel because it’s mature, fast to develop in, easy to maintain, and has a deep talent pool in India. You ship in 10–16 weeks, own the code, and stop paying per-user license fees forever.

The honest answer

When custom makes sense. When it doesn’t.

We turn down custom build projects when the client doesn’t need one. Saves them money. Builds our reputation. Here’s the test.

Go custom if… recommended
  • Your workflow is unique enough that HubSpot/GHL forces you into bad processes
  • You’re heading toward 20+ CRM users (per-user licensing gets painful fast)
  • You need deep integration with proprietary or legacy systems
  • You handle regulated data, healthcare, finance, with strict residency rules
  • You want to escape recurring SaaS fees and own the asset
  • You’re building a CRM + ERP + custom admin combo that no single platform handles cleanly
  • Your team has been hacking around HubSpot’s limits for over a year
Stay on a platform if… honest
  • Your team is under 10 users and HubSpot/GHL covers 90% of your needs
  • You’re early-stage and need to launch in weeks, not months
  • You don’t have in-house tech operations to own a custom system long-term
  • Your industry is well-served by existing CRMs (most B2C ecommerce, most SMB sales)
  • Your workflow can be bent slightly to match a platform’s default
  • Your priority is HubSpot’s ecosystem of 1,500+ pre-built integrations
  • You want predictable monthly cost, not a 7-figure build investment
The Process

How we build CRM software that ships and scales.

Six phases. Sprint-based delivery. Working software every two weeks, not status reports.

01

Discovery & Scoping

Working sessions with your founder, sales lead, and ops head. We write the spec together, user roles, modules, workflows, integrations, security needs, deployment plan. By the end you have a document that tells you exactly what we’re building, what it’ll cost, and how long it’ll take, before any code gets written.

User stories Module spec Fixed scope & cost
Output
Signed spec & timeline
Detailed scope, milestones, timeline, and fixed cost, signed before development starts.
02

Data Model & Architecture

The shape of your data determines everything downstream. We design the schema, contacts, deals, custom objects, permissions, audit trails, lifecycle stages. Then the architecture: Laravel backend, Vue/Inertia front-end (or React if preferred), MySQL/PostgreSQL, Redis for queues, Tailwind for design system.

Schema design Permission model Audit logs Tech stack lock
Output
Technical blueprint
Every entity, every relationship, every permission rule, documented before code.
03

UI & UX Design

Wireframes first, then high-fidelity Figma designs. Every screen, every state: loading, error, empty, success. We review with you in batches so feedback is fast and changes are cheap. By the time development starts, you’ve already seen exactly what the system will look and feel like.

Figma User flows Design system
Output
Pixel-perfect designs
Every screen designed and approved before a developer touches the codebase.
04

Sprint-Based Build

Two-week sprints with demos every Friday. You see working software every two weeks, not just at the end. Git from day one, code reviews, automated testing, CI/CD pipeline. Authentication, role-based access, audit trails, exports, search: all built to enterprise standards from sprint 1.

2-week sprints Friday demos CI/CD pipeline Code reviews
Output
Working software, every 2 weeks
Clean, documented, version-controlled. Yours from day one, not held hostage on our servers.
05

Integration & Migration

The plumbing nobody sees but everything depends on. Email (SES, SendGrid), SMS (Twilio, MSG91), WhatsApp Business API, payment gateways, ad platforms, accounting software, your existing tools. Plus migration: every contact, every deal, every history note from your old system, validated and transferred without breaking anything live.

REST & webhooks Payment gateways WhatsApp + SMS Data migration
Output
Connected, migrated system
Every external tool wired up. Every legacy record preserved.
06

Launch, Train & Maintain

Deployment to your hosting (AWS, DigitalOcean, your existing infra), monitoring, error tracking, backups. Role-based training for sales, ops, admin. Documentation written for your specific setup. Then monthly retainer for bug fixes, new features, security patches, and infrastructure scaling as you grow.

Production deploy Monitoring & alerts Role training Monthly retainer
Output
Live, owned, maintained
Your CRM. Your code. Your servers. Maintained by us for as long as you need.
What we build

Four flavours of custom business software.

Same engineering team, same Laravel discipline, different surfaces for different operational needs.

01

Custom CRM

Sales-first systems. Custom pipelines, lead routing, deal management, quoting, contracts, post-sale handoff. Built around your sales motion, not a generic template.

Custom pipelines Lead scoring Quote & contract Multi-role access
02

Custom ERP

Operations-first systems. Inventory, orders, procurement, vendor management, basic accounting, multi-location support. The unsexy backbone that runs your business, built for your industry, not generic ERP modules.

Inventory & orders Procurement Vendor management Multi-location
03

Custom Admin Panels & Ops Tools

The internal admin behind your operations, data dashboards, role-based access controls, audit trails, workflow tools, internal reporting. The unsexy software that runs the company. Built clean, fast, and easy for non-technical staff to use daily.

Internal dashboards Role-based access Audit trails Ops reporting
04

Portals & Combined Systems

Client portals, vendor portals, employee self-service. Often combined, a CRM with a customer-facing portal layer, an ERP with a vendor login, a back-office system with a partner dashboard. We design the system around the whole picture, not in silos.

Client portals Vendor portals Employee dashboards Combined systems
10–16
Weeks to launch
typical custom CRM build, from kickoff to live system, phased to start using sooner
2 wk
Sprint cadence
demos every two Fridays, you see working software, not slide-deck progress
100%
Code ownership
your codebase lives in your Git from day one, not held hostage by the agency
0
Per-user fees
once built, no recurring per-user SaaS bills, just modest hosting cost
Common questions

What clients actually ask.

Pricing depends on the number of modules, complexity of your workflow, depth of integrations, and team size. We work on focused single-team CRMs, ERP-grade systems with multi-role access, and full CRM + ERP + ops combos. After a 20-minute scoping call we send a fixed scope and a fixed price, not "starting from" ranges. The bigger differentiator vs platform CRMs: no per-user fees recurring forever, the asset is yours, and you’re not held hostage by license tiers as you scale headcount.
Laravel is mature, fast to develop in, and has the deepest talent pool in India, which matters for your long-term ownership cost. If you ever need a new dev later, finding a good Laravel engineer in India costs less and takes less time than finding equivalent .NET or Go talent. We use Node.js when the workload is real-time-heavy (chat, live dashboards), Next.js for SEO-critical front-ends. We pick the stack based on the job, not the agency’s comfort zone.
You own 100% of the code from day one. Every commit is pushed to your Git repository (your GitHub, GitLab, or Bitbucket account, with your team as owners). All credentials, deployments, and infrastructure are in your name. If you ever want to take it in-house or move to another team, you walk away with everything, complete documentation, no lock-in, no exit fees, no surprises.
Most clients keep us on a monthly retainer for ongoing maintenance, bug fixes, security patches, new features, infrastructure scaling. Typically 15–25% of build cost per year. Some bring it in-house and we hand over with documentation and a transition period. A few keep us on call as-needed for specific work. We’ll explain the trade-offs honestly during discovery.
All of them. Most engagements actually involve combinations, a CRM with light ERP features, or a custom operations dashboard alongside the sales pipeline. We treat them as one system from a code standpoint because that’s how operations actually work. Building three separate tools to share data is the worst of both worlds; building one well-architected system that handles all of them is the work. For full CMS-driven content websites, see our Web Design & Development service.
Book a discovery call. We’ll honestly map your needs against HubSpot/GoHighLevel/Zoho first, if a platform fits, we’ll tell you to use one (and offer to implement it via our CRM Implementation service instead). If your workflow genuinely needs custom, we’ll explain why and quote both options side by side. Most discovery calls end with us recommending the simpler, cheaper path.
Start a project

Stop fighting your CRM. Build the one that fits.

A 30-minute discovery call. We’ll listen to what’s breaking in your current system, ask the hard scoping questions, and tell you honestly whether custom is the right move, or whether a platform setup would get you there faster and cheaper.

Book the call →

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connect@brandink.media

Phone:

+91 9818601318

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