Get found on AI Search, Google & Maps — from one growth team.

GEO (Generative Engine Optimisation) is the practice of getting your brand cited inside AI-generated answers from ChatGPT, Perplexity, Gemini and Google’s AI Overviews. It overlaps with SEO — both reward authority and clarity — but the optimisation targets are different (citation worthiness, source structure, entity relationships) and the metrics are entirely new.

Start with the layer closest to your revenue today. For a local business, that’s almost always Local SEO. For a content-led brand, SEO. For a category-defining product, AI Search. Most clients add the second layer within a quarter once the first is paying for itself.

Local SEO and AI Search both produce visible movement inside 60 days, with meaningful revenue impact by month four. Traditional SEO is slower — six to nine months for compounding gains, longer for competitive categories. We report honestly against this timeline from week one.

Single-layer retainers begin at a level that makes sense for an established local business. Full three-layer engagements sit closer to enterprise marketing budgets. We share specifics on the audit call, after we’ve seen what your category and footprint actually require.

Often, yes. Around a third of our engagements run alongside an in-house marketer or a generalist agency — we own the search layer, they own everything else. We’re explicit about the seam and we don’t try to expand into work we’re not the best at.