Welcome series, nurture sequences, abandoned-cart recovery, post-purchase, win-back, re-engagement. We write the copy, build the workflows, A/B test them, and prune the ones that don’t earn their place.
Most brands send 4 emails a year called "newsletters" and call it marketing automation. Real email automation is a system: every contact in your database receives a series of messages timed to their behavior, not your calendar. Welcome flows for new leads. Cart abandonment for hesitating shoppers. Lifecycle nurture for the long sale. Re-engagement for the ones who’ve gone quiet.
SMS adds urgency for time-sensitive moments, appointment reminders, OTP confirmations, payment receipts, flash sales. Together, email + SMS hit your buyers across every channel they actually open. We build these systems, write the copy, A/B test the subject lines, and kill the workflows that don’t pay for themselves.
Five phases. Every workflow gets tracked, tested, and pruned, not just built and forgotten.
Before any workflow gets built, we map your customer lifecycle. Where do new contacts come from? What are the key moments in their journey, signup, first purchase, hesitation, repeat purchase, win-back? Each moment becomes a trigger. We document this in one diagram so you and your team can see the whole journey.
Subject lines that get opened. Body copy that gets read. CTAs that get clicked. We write the whole library, welcome sequences (4–7 emails), abandoned cart (3 emails), post-purchase (4–5 emails), win-back (3 emails), re-engagement (2 emails). Every email gets a mobile-optimised design on your brand template.
The actual build inside Klaviyo, Mailchimp, ActiveCampaign, HubSpot, or GoHighLevel, whichever platform you’re on. Triggers, wait times, branches, conditions, exit rules. We test every path: contact opens, contact doesn’t open, contact replies, contact unsubscribes, contact converts mid-flow. No broken edge cases on launch.
SMS for time-sensitive triggers, appointment reminders, OTPs, payment confirmations, urgent cart recovery, flash sale alerts. Integrated with the same workflows so SMS fires only when email won’t. Plus deliverability work: SPF, DKIM, DMARC, domain warmup, sender reputation monitoring, list cleanup.
Live system, monitored monthly. We A/B test subject lines, send times, sequence length, copy variants. Workflows that don’t earn revenue get killed. Workflows that work get expanded. Quarterly review of the whole programme, what’s converting, what’s costing more than it earns, what new flows the business needs as you grow.
From the first signup to the win-back, each moment needs the right message on the right channel.
The first 14 days after signup decide whether someone becomes a customer. Welcome series (4–7 emails), lead-magnet delivery, brand introduction, social proof, first-purchase nudges. SMS opt-in collection. Built to convert, not just say hello.
The flows that close. Browse abandonment, cart abandonment, checkout abandonment, post-demo follow-up, proposal follow-up, expiring offer reminders. Email + SMS layered for urgency. Tested copy variants, sender names, send times.
Once they buy, the work starts. Onboarding sequences, product education, review requests, replenishment reminders, upsell campaigns, anniversary emails, loyalty programme touchpoints. The flows that turn first-time buyers into repeat customers.
The flows nobody sets up, and the ones that recover the most revenue. Lapsed-customer win-back, sunset flows for inactive subscribers, re-engagement for cooled leads, list cleanup automation. Saves your sender reputation while extracting one more conversion from the database.
A 30-minute discovery call. We’ll look at your current emails (or lack of them), find the highest-revenue flows you’re missing, and tell you honestly what a properly built automation system could add to your top line.
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We build strategic, creative, and digital solutions that help brands grow and stand out in a competitive world.