Generative Engine Optimisation is the practice of getting your brand named inside AI answers. We figure out the prompts your buyers are asking, then build the source material AI models want to quote.
GEO stands for Generative Engine Optimisation. It's the practice of making your brand cite-worthy to large language models, so when a buyer asks ChatGPT or Gemini for a recommendation, your name shows up in the answer.
It's not SEO with a new badge. The signals are different, the page structure is different, the success metric is different. You're not chasing a blue link anymore, you're earning a citation.
Six steps. Each runs on its own cadence, then loops. This is what we actually do behind the dashboard.
Buyers don't type keywords into ChatGPT. They type full questions. We extract the actual prompts your buyers are asking across ChatGPT, Perplexity, Gemini and AI Overviews, not what we think they ask, what they actually ask.
For each prompt in your panel, we test the engines and log who's getting cited: competitor sites, Reddit threads, Wikipedia, niche forums. Then we diagnose why you're missing: thin content, no schema, weak entity recognition, or the engine doesn't know you exist yet.
The heart of the work. We build pages designed to be cited: answer-first structure, FAQ schema, entity-rich copy, citation-ready facts with linked sources, semantic HTML. This isn't SEO copywriting. It's knowledge construction for machines that read meaning, not keywords.
AI engines don't see brands the way Google search did. They see entities, nodes in a knowledge graph. We make your brand a recognised entity: structured data on every page, Wikipedia and Wikidata where it qualifies, expert authorship signals, third-party citations on trusted sites, Knowledge Graph alignment.
Google's ranking logic is not Perplexity's logic, which is not ChatGPT's, which is not Gemini's. Each engine indexes differently and weights different signals. We tune the same source material five different ways so it ranks on each engine's terms.
Live citation dashboard. Every prompt, every engine, every week, was your brand cited or not. Prompts that miss go into the next sprint. Prompts that win get reinforced. This is a loop, not a project. AI engines update constantly; the work has to update with them.
One client. Three phases. The moment we saw the shift coming before the market did.
We started with the basics. Local SEO, technical fixes, content built around the questions homeowners and contractors actually asked. Page-one rankings, then top-of-page, then map pack. Steady, compounding growth.
When ChatGPT search and AI Overviews started showing up, we didn't wait. We rebuilt the source pages for citation, layered in structured data, mapped the entity, and started tracking which prompts the engines were sending traffic on.
Same client, now showing up inside ChatGPT answers, Perplexity citations, Gemini results and Google AI Overviews, alongside their original Google #1. Competitors are still figuring out what GEO is.
BrandInk got us to the top of Google first. Then when AI search started, they didn't wait for us to ask, they were already moving. Now we're cited in ChatGPT and Gemini while our competitors are still trying to figure out what's happening.
GEO isn't one job. It's four jobs running together, each measured against your prompt panel.
The source pages themselves, how they're written, structured, marked up, and linked. The work that decides whether an AI model reaches for you or your competitor.
Why the engine should trust you over anyone else. Expert authorship, third-party validation, real citations across the web, evidence that you actually know what you're talking about.
Making your brand machine-readable. Structured data on every page, Wikidata alignment, consistent NAP, Knowledge Graph signals. So AI engines can place you in the right category, in the right region, with the right specialisations.
You don't manage what you don't measure. We track citation rates across your custom prompt panel weekly, per engine, per query, and tell you exactly which prompts you own, which you're losing, and what we're shipping next.
A 30-minute discovery call. We'll run live prompts on your category, show you who's currently being cited, and tell you honestly whether GEO is worth it for your business.
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