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Web Design & Development / Landing Pages & Microsites
Landing Pages & Microsites

Landing pages built fast for paid traffic. A/B variants ready.

Single-page lead-gen, product launches, event sign-ups, campaign microsites. Conversion-tuned hero, friction-free forms, and a backend so your team can spin up new variants without waiting for us. Where paid traffic earns its money.

Book a discovery call → See the process
Pairs with our Performance Marketing service · Selected projects each month
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Variants Live test
Variant BWinner
4.8%
Variant A
2.4%
Variant C
3.1%
Landing page use cases
Google Ads
Meta Ads
LinkedIn Ads
Lead Magnets
Product Launches
Event Sign-ups
Webinar Pages
Click-to-WhatsApp
Google Ads
Meta Ads
LinkedIn Ads
Lead Magnets
Where paid traffic earns or burns

Most paid campaigns don’t fail because of bad targeting. They fail because the landing page can’t close the visitor the ad worked so hard to bring in. The headline doesn’t match what the ad promised. The form has too many fields. The page takes four seconds to load. The trust signals are missing. The buyer drops off before scrolling. Then everyone blames the ad budget.

A good landing page does the opposite. It mirrors the ad’s promise in the first three seconds, removes friction at every step, builds trust where buyers expect it, and converts attention into action. We design each page around a single conversion goal, build it fast for paid traffic, and engineer the backend so your marketing team can spin up new variants in hours, not weeks. If you also run our Performance Marketing service, the landing pages and the ads ship as one coordinated effort.

The Process

How we build landing pages that earn their click cost.

Five phases. Built around the way paid traffic actually behaves, not generic web-design templates.

01

Offer & Funnel Mapping

Before any pixel gets pushed, we map the offer and the funnel around it. Who’s the visitor? What ad did they click? What promise did the ad make? What single action do we want them to take next? We define the page’s one job, then design everything else to support that job. Pages with two competing goals convert worse than pages with one.

Audience definition Single conversion goal Ad-to-page alignment
Output
Page brief & conversion goal
A clear document of who the page is for, what it promises, and what success looks like.
02

Conversion-Tuned Design

Hero designed to mirror the ad’s promise. Headline that names the outcome, not the feature. Subhead that handles the first objection. Friction-free form (the rule: ask for the minimum information needed to move the lead forward). Trust signals where buyers actually look for them. Mobile-first because paid traffic now mostly arrives on a phone.

Hero matching the ad Friction-free forms Trust placement Mobile-first
Output
Designed landing page
Every section earning its place, nothing optional, nothing distracting.
03

Build for Speed

Landing pages live or die on load time. We aim for under 2 seconds to interactive on a 4G connection, hitting Lighthouse scores above 95. Image optimisation, lazy loading, critical CSS inlining, font subsetting, CDN delivery, no third-party scripts that aren’t earning their weight. A page that loads slowly tanks your ad quality scores too, raising what you pay per click.

Sub-2s load time Lighthouse 95+ CDN delivery Core Web Vitals
Output
Fast, ad-ready page
A page that loads fast enough to keep visitors and Google happy.
04

A/B Variant System

Single-page tests rarely teach you anything. We build the page in a variant-ready architecture so your marketing team can spin up new versions in hours: a different headline, a different hero image, a different form length, a different CTA. Each variant trackable separately in GA4 and the ad platforms. Your CRO budget compounds because you’re always testing, not just launching and forgetting.

Variant-ready architecture GA4 per-variant tracking Backend variant builder Marketing-team friendly
Output
Variant system live
A page you can iterate on weekly without raising a developer ticket each time.
05

Tracking, Forms & Launch

GA4 events for every key interaction. Server-side conversion tracking for paid attribution. Forms wired directly into your CRM with proper UTM tagging so every lead carries source data. Real-time notifications to your sales team when a hot lead submits. Then launch, with monitoring for the first 72 hours so we catch anything weird before it costs you budget.

GA4 events Server-side tracking CRM form sync Launch monitoring
Output
Live, tracked, monitored
Every conversion event firing, every lead in your CRM, every variant trackable.
What we build

Four kinds of single-page builds.

Different jobs, same conversion-first approach, same easy backend.

01

Lead-Gen Landing Pages

The bread and butter. A single page designed to capture leads from paid traffic. Service businesses, B2B SaaS, finance, real estate, healthcare, anywhere a buyer responds to a high-intent ad. Form-first design with friction stripped out, trust signals strategically placed, A/B variants built in from day one.

Single-goal pages Friction-free forms Trust signals CRM integration
02

Product Launch Pages

For new product reveals, beta access, waitlist sign-ups. More content than a typical landing page, more storytelling, more visual depth. Designed to build anticipation, capture early interest, and convert visitors into a list you can market to over the launch window. Animation and motion used purposefully, not as decoration.

Waitlist capture Storytelling layout Motion & reveal Pre-launch email sync
03

Event & Webinar Microsites

Multi-section pages for conferences, webinars, masterclasses, and workshops. Speaker bios, agenda, FAQ, register CTA, post-event content delivery. Built fast for short campaign windows, with full email automation handoff so registrants get reminders, replays, and follow-up content automatically.

Event registration Webinar funnels Email automation Post-event content
04

Campaign Microsites

Multi-page campaign sites for seasonal pushes, brand activations, content campaigns, or co-marketing partnerships. More than one page but less than a full website. Built with the same variant-ready architecture so the marketing team can spin up new sections without dev support during the campaign window.

Seasonal campaigns Brand activations Co-marketing Content hubs
Selected
Pages each month
we cap intake so every page is conversion-tuned, not a template setup
< 2s
Load time target
on 4G, with Lighthouse scores above 95 across all categories
Variants
Built into the architecture
your marketing team spins up new versions without raising a dev ticket
Tracked
End-to-end
every conversion event firing, every lead flowing to your CRM with source data
Common questions

What clients actually ask.

Depends on the job. A landing page is for one single conversion goal, designed for paid-traffic visitors who clicked a specific ad. A full website serves many audiences with different intents. If you’re running ads to a specific offer, a landing page will always outperform a homepage. If you’re building brand presence and answering many kinds of buyer questions, you need a full website. Many businesses end up needing both: the website for organic discovery, landing pages for paid campaigns.
Pricing depends on complexity, integrations, and whether it’s a one-off page or a system of pages with variant architecture. We don’t publish ranges because they anchor expectations either too high or too low. After a 20-minute scoping call we send a fixed quote covering design, build, tracking setup, and launch. No surprise markups, no hidden integration fees.
A focused single-page lead-gen landing page can launch in around 10 to 14 working days. A multi-section microsite or event funnel runs longer, depending on content readiness and integrations. The biggest variable is your team’s review speed and how much content (copy, images, video) is ready when we start. We give a fixed timeline at scoping and stick to it as long as approvals stay on schedule.
Yes, that’s the whole point. We build pages in a variant-ready architecture. Your marketing team can change the headline, swap the hero image, adjust the form fields, modify the CTA, all from the admin panel, all trackable separately in GA4. The page that ships isn’t the page you stop iterating on, it’s the starting point for the next ten experiments.
We do both, separately or together. See our Performance Marketing service for Google, Meta, and LinkedIn ad campaigns. Many clients run the ads in-house or with another agency, and just hire us for the landing pages. Others want the entire paid funnel built and run by one team. Either model works, but when both happen under one roof, the page-to-ad alignment is naturally tighter and the iteration speed is faster.
Your team takes over content updates and variant testing on day one. We hand over a documented codebase, custom video walkthroughs, and credentials in your name. From there it’s your call: keep us on a flexible retainer for new pages, ongoing CRO experiments, or campaign-window builds; run it entirely in-house; or call us only when you need a major rebuild. We’re honest about which path makes sense for your stage.
Start a project

A landing page that earns its click cost from day one.

A 20-minute scoping call. We’ll walk through your offer, define the single conversion goal, recommend the architecture, and give you a fixed quote with a clear timeline. We accept a limited number of projects each month.

Book the call →

Email:

connect@brandink.media

Phone:

+91 9818601318

We build strategic, creative, and digital solutions that help brands grow and stand out in a competitive world.

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