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Performance Marketing / Google Ads
Google Ads

Capture the buyers who are already searching for what you sell.

Search, Performance Max, Shopping, YouTube, Demand Gen. Built for high-intent demand, then layered with display retargeting and YouTube reach. Every account architected to make every rupee traceable.

Book a discovery call → See the process
Selected accounts each month · Senior attention · Search, PMax, Shopping, YouTube
google.com/search?q=loan+against+property
loan against property in Delhi
competitor-a.com
Property Loans in India
Compare loan options across leading banks. Get pre-approved offers.
competitor-b.in
Loan Against Property Calculator
Estimate your EMI with our online calculator. Personalised quotes.
Ad position 1.2 avg
CTR 8.4%
Cost per lead $3.20
ROAS this week 5.2×
Campaign types we run
Search Ads
Performance Max
YouTube Ads
Shopping
Demand Gen
Display Network
Discovery Ads
Local Ads
Search Ads
Performance Max
YouTube Ads
Shopping
Demand Gen
Why Google Ads still wins

When someone types "loan against property in Delhi" into Google, they’re not browsing. They’re buying. They’ve already done the consideration, the research, and the comparison. They’re looking for a vendor. That’s why Google Search Ads remain the single highest-intent ad channel on the internet, and why the ROAS on a well-built search account is usually 2 to 3 times higher than any other paid channel.

But high intent does not equal easy. The competition for those keywords is brutal. Smart bidding eats budget on the wrong searches if not configured right. Performance Max is a black box that bleeds money in poorly structured accounts. We run Google Ads like it’s our own money, because for most of our clients, that’s exactly what it is.

The Process

How we run Google Ads that scale profitably.

Five phases. Each one engineered to prevent the specific failures that quietly drain Google Ads budgets.

01

Keyword & Intent Mapping

Not all keywords are equal. We map every keyword by intent: ready-to-buy, comparing, researching, just browsing. Hot intent keywords get aggressive bids and dedicated landing pages. Lower-intent terms go into separate campaigns with awareness-stage offers, or get excluded entirely. The result is budget spent on prospects, not on tyre-kickers.

Intent classification Negative keyword research Match-type strategy
Output
Keyword map with bid logic
Every search term categorised by buying intent, with target bid and budget per category.
02

Campaign Architecture

We don’t throw all your keywords into one campaign and hope. Separate campaigns for separate jobs: branded search (cheap, defensive), high-intent commercial keywords (your money-makers), competitor terms (where allowed), informational queries (lower bids), Performance Max with proper feeds, and YouTube for awareness. Each campaign has its own budget, bid strategy, and audience signals.

Branded vs non-branded PMax with feeds Budget allocation
Output
Structured ad account
A clean account where every campaign has a defined job, budget, and success metric.
03

Ad Copy & Asset Library

Responsive search ads with at least 15 headlines and 4 descriptions, tested against each other. Sitelinks, callouts, structured snippets, lead-form extensions, image extensions, all configured properly. For YouTube and PMax, video assets in 6, 15, and 30-second formats. Ad copy written to address the specific buying objections of your category, not generic value props.

RSA headlines All ad extensions Video assets Objection-led copy
Output
Full creative library
A library of copy and creative variants that compounds with testing.
04

Conversion & Bidding Setup

Google’s smart bidding only works if the conversion signal is clean. We set up enhanced conversions, server-side tagging, offline conversion imports from your CRM, customer-value bidding so Google optimises for revenue not leads. Without this, smart bidding optimises for the wrong thing and burns money. With it, it becomes the most powerful tool in the platform.

Enhanced conversions Server-side tagging Offline CRM import Value-based bidding
Output
Clean conversion layer
Smart bidding optimising for real revenue, not vanity metrics.
05

Weekly Optimisation

Daily monitoring for delivery issues and budget pacing. Weekly review of search-term reports to find new negative keywords (and new positive ones). Bi-weekly creative refreshes. Monthly campaign-level ROAS review with kill or scale decisions. Quarterly strategy retros where we challenge our own assumptions. The work compounds because we never stop refining.

Daily monitoring Weekly search-term review Monthly ROAS audits
Output
Compounding account
Each month your CPL goes down or your volume goes up. Often both.
Campaign types

Four Google Ads campaign types, four jobs.

Most accounts use one or two. The strong ones blend all four, each doing what it’s best at.

01

Search Ads

The bread and butter. High-intent keywords, tightly themed ad groups, RSA copy, all extensions configured, smart bidding tuned to revenue not clicks. Where most of the ROAS lives for service businesses and lead-gen accounts.

RSA campaigns Smart bidding Branded defence Competitor terms
02

Performance Max

Google’s AI-driven campaign that runs across Search, Display, YouTube, Discover, Gmail, and Maps. Powerful when fed with quality assets, conversion signals, and audience inputs. Dangerous in untrained hands. We feed it properly, watch its allocation closely, and pull spend back into Search when PMax starts eating where it shouldn’t.

Asset groups Audience signals Conversion feeds Spend monitoring
03

YouTube Ads

For brand awareness, demand generation, and reach beyond search. Skippable in-stream for high frequency at low cost. Non-skippable for guaranteed view-throughs. Bumper ads for top-of-funnel. We script, edit, and ship the videos when you don’t have an in-house creative team.

Skippable in-stream Bumpers & non-skip Video production Audience targeting
04

Shopping & Local Ads

Shopping Ads for ecommerce: feed setup in Merchant Centre, product titles optimised, custom labels for granular bidding, attribution to GMV. Local Ads for service businesses: tied to Google Business Profile, calls and direction requests as primary conversions. Often the most underrated campaign types in Indian SMB accounts.

Merchant Centre feeds Product Listing Ads Local Services Ads Call tracking
15+
Headlines per ad
tested per responsive search ad so Google has real variation to optimise across
14 days
Learning phase
we let smart bidding learn before making major bid or structure changes
5+
Negative keywords/week
average new negatives added after every search-term report review
3.5×
Minimum ROAS
target for scaling Google Ads spend in service-business accounts
Common questions

What clients actually ask.

Honest answer: it depends on your category, competition, and goals. For most service businesses, a Search-only campaign needs enough monthly spend for smart bidding to gather a useful signal, below that, the algorithm flies blind. Competitive sectors (real estate, finance, legal) need meaningfully higher budgets because CPCs run higher. Ecommerce with Shopping can start smaller and scale with revenue. On the discovery call we walk through your sector, audience, and goals, then recommend a starting budget that has a real shot at hitting target ROAS.
Both, but not for the same job. Regular Search Ads should always run for your high-intent commercial keywords (the ones where you know exactly who’s typing). PMax shines when you need to capture lower-intent demand across Display, YouTube, Discover, and Gmail at the same time. The mistake is letting PMax cannibalise your Search Ads by stealing branded queries. We watch and prevent that.
Three reasons. First, your offer matters more than your ads, if there’s no clear reason to choose you over competitors, ads amplify the indifference. Second, your landing page matters, sending clicks to your homepage instead of an offer-specific page can halve conversions. Third, your sales team matters for B2B, leads from Google convert at very different rates depending on how fast and how skillfully you follow up. We work on all three with you.
For Search Ads with proper tracking, you’ll see directional signal in 2 to 3 weeks. Real, statistically reliable ROAS data takes 4 to 8 weeks for most accounts, longer for B2B with multi-month sales cycles. PMax needs at least 4 weeks just to exit its learning phase. We share weekly progress reports from week 1 so you’re never wondering what’s happening with your budget.
Yes, and we should. Branded keywords are cheap, convert at high rates, and prevent competitors from bidding above your organic listing on your own brand searches. The objection that "people would have found us anyway" is partly true and partly not, especially when a competitor outbids you and steals 15 to 25% of your branded clicks. We run a defensive branded campaign in every account.
Yes. Most engagements start with an existing account, often one that hasn’t been touched seriously in months. We audit what’s there, preserve campaigns that are working, restructure or kill the rest, and rebuild conversion tracking from scratch (it’s almost always broken). You keep ownership of the account throughout. We get manager access, not transfer.
Start a project

Run Google Ads the way they were meant to be run.

A 30-minute discovery call. We’ll audit your existing Google Ads account (if you have one), find what’s leaking, and tell you honestly whether Search is the right next move or whether your tracking, landing page, or follow-up needs to be fixed first.

Book the call →

Email:

connect@brandink.media

Phone:

+91 9818601318

We build strategic, creative, and digital solutions that help brands grow and stand out in a competitive world.

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